Hi Brian,
Excel will always add surrounding double quotes to any field with commas or semi colons. The easiest solution to save a text file without the double quotes is to select all in Excel and then drag the selection into NotePad, BBEdit or your favorite text editor and then save the text file. You can also copy from Excel and paste into the Text Editor. This was mentioned by Stevo Vasiljevic at the end of the fotoware article from the link above.
Best regards,
--Bob