Those are my observations as well. I have argued for years that I do not want my DAM to be an integral part of one raw file processing application.
Yeah. It's interesting. Beyond tying you to a certain RAW solution for too long a time, the DAM parts of all-in-one programs are usually pretty weak.
In the "big" DAM world, every organization has to decide what an asset is and when in the workflow a pile of pixels becomes an asset. Usually, the asset owner settles on a definition that excludes RAWs, outtakes, and anything without vetted metadata from the DAM. Not withstanding scale, that simplifies things considerably.
Photographers face an entirely different situation. They have piles of RAWs and outtakes and whatnot, and they have to put them somewhere. Without cluttering up their collection to the point where they can't find anything. On top of that, photographers have collections that are very heavily weighted towards certain subjects and certain characteristics. For example, they are themselves the author of darn near every image they own.
There's a lot of tricky stuff. You can't just say, "Oh, that's just a little desktop DAM. It ain't no big deal." It
is a big deal. You have to design a very sophisticated product. And develop it to a limited price point. I've got huge respect for developers who can actually thread that needle.
All of which goes to explain why virtually all of the DAM products that started out as desktop products either migrated upmarket toward the enterprise space or failed altogether. And why, until now, the rudimentary DAM functionality built into the all-in-one RAW processor products has been the only choice available for photographers. And why I'm so stoked about the potential of this product. It looks like they're going to get it very right.
(Then there will be the tiny little details of making people understand what it is, why it's better, and how to operate it. Which is another manifestation of the same phenomenon. We all belittle marketing people. Yeah, right. Think of the job ahead for the Camera Bits marketing department. Could you or I do that? No freakin' way. )